Archive for February 19th, 2009

19th February
2009
written by admin

Here is a summary of my readings, research and my take on what Social Media means to a business. The best way to learn was to experiment. Participate in a network to get a feel of it.

  1. Create remarkable content. Links are the currency of the Internet. Think NYC. Links are like lots of train stations, airports, bus terminals, subways, and a zillion other means of getting to your destination from the world outside.
  2. Build content-based communities. Transform your Website from a brochure to a vibrant community.
  3. Hit a thousand points of light. Publish your content everywhere that matters — Twitter, LinkedIn, Facebook, or wherever your target audience hangs.
  4. Optimize. Make your content search engine- and social media-friendly with easy “scanability” of titles and URLs.
  5. Publicize. Give your community ways to help you market. Make your community a hub with spokes to different “watering holes” (e.g., have a Twitter button, Digg button, Facebook Connect link, etc.).
  6. Measure. New measurements are required. For example, measure not just site visitors but the sum of email lists, RSS subscribers, Twitter followers, LinkedIn Group members, Youtube followers, etc.
  7. Mind your Twitter do’s and don’ts. Don’t use Twitter just to reproduce RSS feeds, and don’t talk at followers. Do offer something different, do cultivate a unique voice, and do follow others (don’t just be followed).
  8. Bring value to the community. If you’re an advertiser, give people something to do (e.g., brain games, contests, or projects), listen, be authentic and transparent, respond, and listen some more.
  9. Become a community influencer. Cultivate your status in the community and become a trusted source. Don’t just be a “peer” — become a “super-peer.”
  10. Know your goals and pick your spots. Understand where you are going and the audience you’re trying to reach. Social media is not appropriate for every application, and the ROI won’t always be there.

There are several source to quote here. I wish i could list them all.

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19th February
2009
written by admin

I first joined Twitter, http://twitter.com on Mar 18th, 2008. As always it was my curiousity to use new tools made me jump on this. But honestly i haven’t been really using until late 2008 when i realised the potential of this simple tool.

What is Twitter?
This is nothing but a simple way of updating what you are doing, where you are and anything that you want to say in a short message (140 char). It started off as an alternate to SMS.

Ever since its launch it picked up as a wild fire and was soon in the top 10 web apps in 2008. Today twitter is so popular that it is not limited to individuals but corporations have found a use for it. Beauty of this system is how it is becoming available where ever you are. Twitter on your phone, twitter apps on your computer, smart phone, on Social Media site you name it. There is always a way to use this nifty little tool. Recently twitter got more funds to continue their excellent work. Kudos to the twitter team and for all you twiple have a great twirrific day.

Follow my twitter @ssusarla. Send me a DM if you need more info.

Some useful tips on Twitter:
Top 10 Twitter Tips for beginners, http://tinyurl.com/ddo3wn
Six ways to use Twitter, http://tinyurl.com/cowjc9

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19th February
2009
written by admin

t-17 days for the SocialCamp Memphis, http://socialcampmemphis.com. Thanks MPACT for your sponship. Registration is now open for SocialCamp go and get yourself a ticket. Stay tuned for more updates from me on this event.

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