{"id":125,"date":"2009-02-19T11:11:15","date_gmt":"2009-02-19T05:41:15","guid":{"rendered":"http:\/\/www.susarla.com\/?p=125"},"modified":"2009-02-19T11:11:15","modified_gmt":"2009-02-19T05:41:15","slug":"10-tips-for-social-media-in-business","status":"publish","type":"post","link":"https:\/\/susarla.com\/?p=125","title":{"rendered":"10 Tips for Social Media in Business"},"content":{"rendered":"

Here is a summary of my readings, research and my take on what Social Media means to a business. The best way to learn was to experiment. Participate in a network to get a feel of it.<\/p>\n

    \n
  1. Create remarkable content. <\/strong>Links are the currency of the Internet. Think NYC. Links are like lots of train stations, airports, bus terminals, subways, and a zillion other means of getting to your destination from the world outside.<\/li>\n
  2. Build content-based communities. <\/strong>Transform your Website from a brochure to a vibrant community. <\/li>\n
  3. Hit a thousand points of light. <\/strong>Publish your content everywhere that matters — Twitter, LinkedIn, Facebook, or wherever your target audience hangs. <\/li>\n
  4. Optimize. <\/strong>Make your content search engine- and social media-friendly with easy “scanability” of titles and URLs. <\/li>\n
  5. Publicize.<\/strong> Give your community ways to help you market. Make your community a hub with spokes to different “watering holes” (e.g., have a Twitter button, Digg button, Facebook Connect link, etc.).<\/li>\n
  6. Measure. <\/strong>New measurements are required. For example, measure not just site visitors but the sum of email lists, RSS subscribers, Twitter followers, LinkedIn Group members, Youtube followers, etc. <\/li>\n
  7. Mind your Twitter do\u00e2\u20ac\u2122s and don\u00e2\u20ac\u2122ts. <\/strong>Don\u00e2\u20ac\u2122t use Twitter just to reproduce RSS feeds, and don\u00e2\u20ac\u2122t talk at followers. Do offer something different, do cultivate a unique voice, and do follow others (don\u00e2\u20ac\u2122t just be followed).<\/li>\n
  8. Bring value to the community. <\/strong>If you’re an advertiser, give people something to do (e.g., brain games, contests, or projects), listen, be authentic and transparent, respond, and listen some more.<\/li>\n
  9. Become a community influencer. <\/strong>Cultivate your status in the community and become a trusted source. Don\u00e2\u20ac\u2122t just be a “peer” — become a “super-peer.”<\/li>\n
  10. Know your goals and pick your spots. <\/strong>Understand where you are going and the audience you\u00e2\u20ac\u2122re trying to reach. Social media is not appropriate for every application, and the ROI won\u00e2\u20ac\u2122t always be there. <\/li>\n<\/ol>\n

    There are several source to quote here. I wish i could list them all.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Here is a summary of my readings, research and my take on what Social Media means to a business. The best way to learn was to experiment. Participate in a network to get a feel of it. Create remarkable content. Links are the currency of the Internet. Think NYC. Links are like lots of train […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[6],"tags":[12],"class_list":["post-125","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-social"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/susarla.com\/index.php?rest_route=\/wp\/v2\/posts\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/susarla.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/susarla.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/susarla.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/susarla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125"}],"version-history":[{"count":0,"href":"https:\/\/susarla.com\/index.php?rest_route=\/wp\/v2\/posts\/125\/revisions"}],"wp:attachment":[{"href":"https:\/\/susarla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/susarla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/susarla.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}