What are Marketer's waiting for?
A recent report from eMarketer says that even though plenty of users rush to social networks but marketers yet dont take them to bank. There is all sorts of data and trends showing a strong growth of the user base in Social Networks. Not only the users are growing they are actually posting public content and/or have a real public profile. According to eMarketer 79.7 million people, 40% of US Internet users, will create content on social networks at least once a month in 2009, either by updating a profile or communicating publicly.
An excerpt of the article can be found here